Services
March 6, 2007
The 3 Way Marketing Services
Professional eCommerce Program
Get Your Professional eCommerce Website Operational Quickly!
Are you keen to GET OPERATIONAL SOON with your professional online store? And have a powerful CRM backend for easily tracking all your leads, sales and marketing campaigns?
Then you’ve come to the right place. With our system we can have your custom-created site up and operational in as little as 30 days, depending upon your specific requirements. And we’ll save you a great deal of money in the bargain!
License-Free!
We work with powerful open source code on Linux servers which are not bothered with the Microsoft-directed viruses, bugs and countless bug patches. So, you pay no ongoing license fees, and your website uptime should be considerably better than with different systems.
Powerful CRM Tools!
And, we give you our powerful web-based CRM – Contact/Client Relations Management – software that helps you keep track of all your customers, your prospects, and manages your email promotional campaigns, all from your website.
Easy Product Updates!
You will be able to easily update all of your product data – including photos – from your own PC at any time, by easy-to-follow password-protected routines.
Customer Friendly!
Your customers will be greeted by name once they have logged in – and they will appreciate the user-friendly way that their multiple mailing addresses are remembered and recalled.
Loads of Reports!
You will be able to easily keep current on all your sales activity with these online and printable reports:
* Customer accounts
* Customer address books for billing and shipping destinations
* Order history
* The shopping carts for those currently logged on
* Products viewed and products purchased
* A display of what other customers have purchased (relating to the current product displayed)
You will also be able to export any of this report information into an Excel-friendly format for accounting, or for further analytical and reporting purposes.
Unlimited Expansion!
And this database will have the capability to be expanded without limits as your product line expands and your client base grows!
All this and Security Too!
Security is always an issue, whether it is for an in-house hard-wired system, or for an online system. With this in mind, we will provide you with different layers of security control over the accessing and modifying of your database information; and a Daily Log File report which lets you track each and every access made to the database, including the identity of the user, the records accessed, and the records modified.
On top of this, we perform a regular daily backup of your entire database to a separate server within a secure datacenter.
And a Lifetime Money-Back Guarantee!
That’s right, we provide a money-back guarantee of the functional operation of your eCommerce website, so long as we host your website and we are the only ones making any modifications to the database code. Please email us at guarantee@amphiltech.com to receive a copy of our Guarantee to examine.
If you would like to discuss your specific needs with us, please email us at professional info@ecomwebmarketing.com or call us at 206-418-6337
Customer Relationship Management
Most of us believe that the customer should be at the very center of a sales organization’s focus. This is often more a goal than a reality, for most organizations have conflicting cost-reduction and efficiency improvement goals. A true customer-centric organization would, in theory, align all processes to satisfy its clients.
But even if you believe this, it’s really hard to do! How can I organize all this information, keep it current, and make it easy to use? That’s the set of problems which hinder most sales organizations. They just can’t get all this information organized, and keep it that way.
ATI’s CRM objective is to help you integrate all your Marketing, Sales and Customer Service functions to increase customer loyalty, customer retention and ease the acquisition of new customers.
The ATI hosted CRM Always-On-Line-System allows all levels of management - and particularly the Marketing & Sales Management Team - to access and update this valuable information at any time of day, from anywhere they have an internet connection.
An added feature for those carrying laptops: you can download all the customer and prospect data important to you, update it offline, and connect to the system later, to update the central records. This is perfect for those sales calls where connecting to the internet is either inconvenient or impossible.
ATI’s work commences with a thorough assessment of your company’s services and products; your existing client data; and how you use that data, and perhaps most important, the data you would like to capture and use. Within this discussion we wish to identify too what reports you now use, and those you would like to have.
We know that most companies have a number of different databases, most often individually created and adapted Excel spreadsheets, loaded with prospect and customer information. Because of the difficulty in ever bringing all these spreadsheets together, and the even tougher task of trying to merge all this information, it is rarely done.
But just imagine all the valuable customer and prospect information that is locked up within all the company computers!
The ONLY way to unlock this potential and use it dynamically is with a central database. And what could be more user-friendly than a web-based central database, that can be accessed on a 24/7/365 basis? And, of course, the ATI AOLS CRM Solution ties perfectly into this central database.
Imagine the POWERFUL information and creative tools that this will put into the hands of your Marketing and Sales Management Team. Think of the information-based power and confidence that your sales team will have with this online CRM tool!
If you think we are coming on a bit strong on this point, take a good look at your own Excel sales prospect spreadsheets and imagine trying to consistently capture and sort all your sales team’s data required to easily (like with the click of a mouse) create the following absolutely current reports:
* Sales Reports – for any specified Dealer or Sales Rep (or combination), for any specified day or range of days, with performance vs. quota calculations
* A Daily Calls to Make Report – for any specified day or range of days
* Target Follow Up Dates – with contact numbers, responsibilities and last contact notes
* An Active Customer File – with current disposition information
* An Inactive Customer File – with contact notes
* Those Prospects Lost to Competitors – with dates and contact notes
How about being able to check on your sales team’s contact info postings at the end of each day, being able to post your own comments for them to read, and adjusting their followup action for the next day? And being able to use a powerful search engine to grab any info you need and then sort it any way you wish - making your own reports “on the fly”?
All this power, and much more, is available with ATI’s CRM Solution.
Send us an email if you think this could help kick your sales program in to a new and more profitable gear!
If you’ve the time and interest, you can go now to our CRM Value Calculator to estimate for yourself the potential bottom line benefits you can realize from making this switch to ATI’s CRM Solution.
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Search Engine Optimization
Do You Want More Website Traffic To Boost Your Onlines Sales?
You’ve got a simple goal - to be visible online. You do this by making sure that your website is readily accesible by search engines and getting inbound links. Search Engines are your referrers. Links give you credibility.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of making your website search-engine friendly. When a user searches for these terms on Google, you want your site to come up on the first page. If your site is ranks well on search engines, you benefit through:
* Increased sales: by dominating for phrases organically you build credibility immediately in the eyes of the searcher. If Google or Yahoo says it�s your site the searcher should be looking at, then it must be so. 80% of all traffic goes to the organic side of the street. 6 out of 7 sales also occur there. In addition when you have all of this information on your site and people come upon it, again you build credibility as an entity that is the trusted source for their needs.
* Decreased online advertising expenses: Some companies spend thousands of dollars on online advertising, but as traffic and conversions go up due to increased organic rankings, most sites that rank in the top ten listings can reduce their other forms of online expenditures up to 75% in the first year.
* Earned links: by becoming a deep and resourceful site not only will the Search Engine’s recognize you as a good place to send their users, other powerful sites will begin to point links to you because you have become a good and useful place to send their viewers so you�ll increase traffic this way as well as in time increase your page rank.
Quantitative Web Promotion
What’s great about SEO is that results can be quantitative. You can easily see how well your website ranks for keywords. Are you targetting “seo” as a keyword? Search for SEO on Google and you’ll see who the top internet marketers are. It’s as simple as that. There are even a number of SEO tools that would make web site SEO monitoring easier. Just search and you will find it!
SEO and Web Marketing
There are two basic elements to SEO. You need to have both:
* On-site optimization - includes the creation of landing pages for your site. Landing pages are web site pages where you want visitors to initially go to when they come from search engines. These are web pages that look like your regular pages but will be edited and optimized for search engines.
* Off-site optimization - the process of getting citations and links from other websites that point to your landing pages.
SEO involves a bit of ‘grunt’ work. Knowledge of HTML/CSS is needed to optimize the website. You would need to look at the source code, revise and edit based on SEO-accepted standards. The link-building aspect involves submission to web search engines and directories. It also requires link-partnerships.
Would You Like To Know More?
First Make Creative Landing Pages
Landing pages are web site pages where you want visitors to initially go to when they come from search engines, advertisements or referrals. These are web pages that look like your regular pages but will be edited and optimized for search engines. Usually, it’s just the main page (or the index page). Ideally, websites should have a landing page for each products or service offered. These should be eye-catching and creative.
Get Conversions To Your site
What actions would you like a website visitor do? You need to entice a visitor to do certain actions like make-a-purchase, subscribe-to-newsletter, or book-a-schedule whenever they see your landing pages. Are your website pages designed to entice? Whenever a visitor clicks on a link, buys an item, or subscribes to a newsletter, you’ve made a conversion. You will want a high conversion rate for your web page visits.
There’s More To SEO
You can tweak your website’s source code and get many link partners. In the end, however, web marketing involves providing real value to your visitors. You need to offer something different, creative, unique and memorable. In the web, people’s memories are short. Unless you show them something more, your site will just be ignored. Your products/services will be mere commodities.
Creative Web Marketing Side
Much like advertising agencies, you need to offer a unique hook - your link bait. When people visit the site, count how many seconds before they leave. If they leave quickly, then there maybe something wrong with what you are doing.
How Do You Promote A Site?
SEO works on the technical aspects of the site. The human element involves providing a memorable user experience. You’ve got to brainstorm up ideas - you can be controversial and aggressive. Make a top ten list. Make a useful tool. The right amount of social networking for an attention-getting site can do wonders.
Or Send Us An Inquiry
We try to respond to all questions and inquiries. Feel free to send us a message. Send us your website URL and we will give you a FREE SEO evaluation for your site.
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